How we work
Small team, short loops, no hand-offs. The people who design your project are the people who build it, which removes the translation step where most of the quality is usually lost.
01
Understand
We read everything you send, look at what you already have, and come back with what we think you are actually buying. Sometimes that is not what the brief says — and it is far cheaper to find that out in week one than in month three.
This stage produces a written summary of the problem, a sitemap or feature list, and an honest note on anything in the brief we would challenge. If we think the project is smaller than you assumed, we say so.
02
Design
Structure before surface. A design system first — colour, type, spacing, components — then the templates, then the pages. Done in that order, the hundredth page still looks like someone thought about it. Done in the other order, it never does.
You see real screens with real content, not lorem ipsum over a stock photograph. Two rounds of revisions are included at this stage, because two is usually what it takes and pretending otherwise just moves the argument later.
03
Build
In the open, on a staging environment you can reach, in increments you can use rather than screenshots you have to imagine. No four-week silences ending in a surprise.
Performance and accessibility are checked as we go, not discovered during a final QA pass when there is no budget left to fix them.
04
Hand over
This is the step that matters, and the one most studios treat as an afterthought.
- Hosting, domain, analytics and every licence in your name, not ours
- Source code and design files, yours outright
- Written documentation, plus a short recorded walkthrough per template
- A live training session with whoever will run it day to day
If you never speak to us again, everything keeps working. That is the actual test of a good build, and we would rather you stayed because the work is good than because leaving is difficult.
How engagements are shaped
Most work is fixed-price against a defined scope, in phases, so you can stop at the end of any of them with something finished rather than something half-built. Longer product work sometimes runs as a monthly retainer instead. Either way you get a written scope before anything starts, and any change to it is agreed in writing rather than absorbed silently and resented later.
Where projects go wrong
Almost always content, not code. A build finishes and then waits weeks for copy, photography or approvals that nobody was assigned. We ask who owns each of those on day one and set a dated cutoff, so the launch does not quietly become the client’s fault or ours.